Paul Smith

"When white silver screen icon Kitty Karr Tate dies and bequeaths her multimillion-dollar estate to the three Black St. John sisters, it prompts questions. A celebrity in her own right, Elise St. John would rather focus on sorting out Kitty's affairs than deal with the press. But what she discovers in one of Kitty's journals rocks her world harder than any other brewing scandal could-and between a cheating fiancé and fallout from a controversial...

The integration of online and offline marketing techniques is central to modern marketing practice. Companies can no longer compete if their digital and traditional marketing operate in silos, and organizations are therefore looking for graduates with the skills to implement genuinely integrated marketing campaigns. This new edition of Marketing Communications has had, from its very first edition, a strong focus on integration, and will give students...